- Consulted to communicate the 3D model of tracing and breaking the COVID spread chain in the Bhilwara (3D Model = Ruthless Containment, Door to Door Survey, Treatment and Quarantine)
- Press Releases in 10 languages
- Press Release blast in over 40 cities
- Contacted over 14 national TV channels editors/Sr. Reporters and briefed them the model
- Arranged 50+ interviews with Health Minister, CS and ACS Health to share details over call/virtually and one-to-one
- Covered all media means – TV, Print, FMs, Online and Social Media
- Invited media for Ground Zero Reporting
- Created a panel of subject matter experts in ATCS who can write articles and give quotes on trending topics like AI, VR, AR, ML, DA, etc.
- Featuring Global CEO & Founder, Managing Director, Delivery Directors, Principal Consultants etc.
- Establishing subject matter expert rapport with national media
- Ensuring ample web space for ATCS and it’s CSR activities
- Creating share of voice through thought leadership authored articles, right from conceptualization to drafting to developing media relations for ATCS
- Building robust opinions and viewpoints through trending industry stories
- Ensuring placement of ATCS’s quotes in stories of national relevance as a major IT
- IIM Udaipur recognised at the top of the list of new generations IIMs basis its research focus
- Average share of voice is highest amongst the other IIMs
- Social media mentions and tweets increased drastically
- Monthly Media exposure went up with eye-catching stories
- IIM Udaipur is now recognized by every media house covering education which is generating
regular media mentions - On an average every story which goes out gets a minimum of 25 authentic national publications
covering it either online or in prints
- Consulted a complete marcomm strategy and helped to set-up a marketing & communications team
- Provided media training to the key spokespersons
- Content writing of over 1000 stories generated during total PR Program
- Over 1000 online news platforms has covered IIHMR brand name
- Over 5000 times IIHMR’s name was used in media stories
- Over 100 various stories based on research content were generated
- About 100 press releases on various
events/announcements were made and issued - Achieved higher brand visibility in APAC
